Working with McCann NY, I contributed to the development of a motion graphics toolkit for Prudential with a strong focus on upholding and extending the brand’s established visual standards. Every motion decision—timing, transitions, and system behavior—was carefully aligned with Prudential’s brand principles to ensure consistency, clarity, and trust across all applications. The resulting toolkit balances creative flexibility with rigorous brand discipline, enabling teams to work efficiently while maintaining a cohesive and recognizable Prudential motion language.Client: Prudential

Agency: McCann NY

Art Director: Mook Phonhubut

Editing & Animation: Andrew Riss